Before doing writing this post, I asked a good amount of my friends if they knew what gamification was. Most of them responded saying “I don’t know, what is it?” After this I was super intrigued by the topic. For those who do not know, gamification is using game-based mechanics, aesthetics, and game thinking to engage people, motivate action, promote learning, and solve problems” (Kapp).
You can click on the following link to watch more about what gamification is: What Is Gamification?
I decided to analyze an educational game called, “All About World Geography”. This is an educational game because it teaches you about geography. This game has different levels so you can learn your continents and oceans very well.
The first level is “Level L- Tutorial”, which is the level where you learn. At this point you click on the continents and oceans of the world to find out their names.
The next level is “Level 1- Beginner”, which is where you actually start playing the game at the most basic level. The instructions are to click on the continent or ocean that matches the name that pops up at the top of the screen. At this point I was able to get most of the answers correct. I got one question wrong, which as a senior in college is kind of pathetic. However, I am playing an education for good purpose.
The third level is “Level 2- Intermediate”, which is a little bit harder than the first level. In Level 2, you have to drag each continent or ocean onto the map. This is a much more advanced game.
The final level is “Level 3- Expert”. This level is the hardest level of the game. Level 3 is also a bit more interactive compared to the others. The directions are to type the first three letters of the continent or ocean’s name. That means that you really have to know the continents and oceans to be able to partially spell them out.
At the end of each game it gives you a score. Depending on what score you receive, you will decide if you want to play again or move on to the next level. Like I stated earlier, I got one wrong on the beginner level my first time I played. I got none wrong on the intermediate level and two wrong on the expert level also the first time I played these two levels.
Gamification does not only happen for education, companies in today’s society often use gamification. One way that I personally know that companies use gamification is with their training processes.
Deloitte, specifically uses gamification as a training tactic. I was not told details about what exactly they do, however this Bloomsburg University Grad came into my Communication Training class and told me about it. She stated that when she was going through her training process they played a lot of games to learn the information needed to hold the position they were training for. She said she enjoyed this method of training better than the traditional forms of training because it kept her more into the information she was learning.
“A recent practice survey of over 3,00 employees found that only 32 percent ‘agreed or strongly agreed that the compliance training they received over the past year was engaging’. ‘Most training session are just too dull… People aren’t even completing these things, they’re so boring’” (Baxter, Holderness, and Wood, 120).
Gamification is way to make learning fun and interactive. Some people say that it may not be the most effective way to learn. However, I beg to differ. The average attention span for an adult in today’s society is five minutes. This is because of how much technology has made us adapt to a faster pace life style.
Baxter, R. J., Holderness Jr., D. K., & Wood, D. A. (2016). Applying Basic Gamification Techniques to IT Compliance Training: Evidence from the Lab and Field. Journal Of Information Systems, 30(3), 119-133. doi:10.2308/isys-51341
Frohlich, D. (2016). The Promise of Gamification. Powerpoint, slide 5.